Digital Marketing Career Track

From zero to a professional
digital marketer.

Six months. Real campaigns. Real clients. A hands-on, platform-based track that takes complete beginners to job-ready marketers - running live ads on every major platform, building a portfolio, and winning first paying clients on Fiverr, Upwork & PeoplePerHour.

Jump to The Program ↗ Curriculum ↗ Outcomes ↗ AI Track ↗
6Months
100+Lessons
20+Assignments
// The Program

Built for the way marketers actually work in 2026.

The Learnio Digital Marketing Career Track is a complete six-month journey designed for absolute beginners. Each month stacks on the last - computer basics, Facebook & Instagram ads, websites & Google, LinkedIn & email, freelancing, and professional remote-work skills - so learners graduate with a marketable skillset, a live portfolio, and a real pipeline of paying work.

Platform-Based Learning

Every chapter ends with a live deliverable - a Facebook Page, a Google Ads campaign, a WordPress site - built on the actual platforms clients pay for.

Full-Funnel Mastery

From brand strategy and customer avatars to paid ads, SEO, analytics and email funnels - the entire digital customer journey, not just one slice.

Freelance-Ready

Live profiles on Fiverr, Upwork, and PeoplePerHour. Winning proposals. A real portfolio of campaigns and a first paying client before graduation.

// The Curriculum

Your six-month learning journey

Each month builds on the last. Here's exactly what learners cover, when they cover it, and the campaigns they'll ship along the way.

// At a Glance
01
Foundations
02
Facebook & Brand
03
Web & Google
04
Multi-Channel
05
Freelancing
06
Professional
01
Month One

Digital foundations for complete beginners

Phase · Foundation Skills

Before campaigns come confidence. Month 1 removes every barrier between a first-time computer user and the digital workspace - hardware, file management, the internet, email, productivity tools, and safe online habits. Learners also get their first taste of AI tools and digital security, closing the month with a practical troubleshooting project.

Week-by-Week Curriculum
Week 1Computer Basics
  • Introduction to computers & hardware components
  • Starting, shutting down & troubleshooting power
  • Desktop interface, Start menu, pre-installed programs
  • Mouse & keyboard mastery, shortcuts, typing practice
  • Operating systems & customizing basic settings
Week 2Files & Software
  • File and folder management, file extensions
  • External storage & USB drive handling
  • Intro to Word / Google Docs & Excel / Sheets
  • Media players & playback settings
  • Internet fundamentals, browsers & safe browsing
Week 3Internet & Email
  • Creating and using an email account professionally
  • Attachments, replying, forwarding, spam & phishing
  • Social media basics: FB, IG, X, LinkedIn, TikTok
  • Privacy, etiquette & professional use of platforms
  • Typing speed tools & intro to Grammarly
Week 4Practical Skills
  • Presentation tools: PowerPoint / Google Slides
  • Photo editing with Canva & PDF annotation
  • Intro to AI: ChatGPT, Grammarly, voice assistants
  • Digital security, passwords, 2FA & safe browsing
  • Troubleshooting, review & final hands-on project
02
Month Two

Facebook marketing, ads & brand strategy

Phase · Facebook Marketing

Month 2 opens with the world's largest advertising platform. Learners master Facebook Pages, Business Manager, and the full Ads Manager - targeting, placements, ad formats, objectives - then zoom out to fundamentals every marketer needs: customer avatars, SWOT, AIDA, and brand positioning. By month's end, learners are running real campaigns tied to real business goals.

Week-by-Week Curriculum
Week 1Digital Marketing & Pages
  • Traditional vs digital marketing & platforms
  • Why digital: growth, use cases, personal & pro
  • Facebook Pages vs Profiles vs Groups
  • Opening & customizing a Facebook Page
  • Call-to-action buttons, instant replies, settings
Week 2Business Manager & Ads 101
  • Facebook Business Manager setup & security
  • Adding pages, client access, business eco-system
  • How Facebook Ads & the algorithm work
  • Setting up an Ad Account & ad terminology
  • Boost post vs Ads Manager, objectives & structure
Week 3Strategy & Customer Avatar
  • Offline vs digital business & transition playbook
  • Positioning, USP, consumer behavior & branding
  • Customer avatar design & FB ad application
  • SWOT & AIDA analysis with worksheets
  • Digital product/service life cycle planning
Week 4Advanced Ads & Content
  • Traffic, reach, engagement, page-like, message ads
  • Brand awareness & lead generation campaigns
  • Content marketing & copywriting strategy
  • Design with Canva, Photoshop & video basics
  • Creator Studio, scheduling & monetization
03
Month Three

Websites, Google & the commerce stack

Phase · Web & Google

Month 3 builds the technical backbone every marketer needs. Learners ship their first WordPress and Wix sites, install the Facebook Pixel, launch a Facebook Shop, run Instagram campaigns, and open their first Google Ads account. The month closes with Search, Display, and YouTube campaigns plus SEO and Analytics - a full-funnel view of how modern buyers find products.

Week-by-Week Curriculum
Week 1Websites, Pixel & Catalog
  • Domain, hosting, Wix & WordPress essentials
  • Themes, plugins, menus, speed & SSL via Cloudflare
  • Facebook Pixel install, reading data & audiences
  • Commerce Manager, catalogs & collections in ads
  • Ship a live site for a real brand
Week 2Shops & Instagram
  • Setting up, stocking & customizing Facebook Shops
  • Instagram personal vs business profiles
  • Connecting IG to FB & native ad manager
  • Reels, IGTV, paid partnerships & hashtags
  • Instagram security & account protection
Week 3Google Ads & Keywords
  • Google Ads account setup & manager walkthrough
  • Google Display Network & ad types
  • Keyword Planner & finding top keywords
  • SEM vs SEO - when to use which
  • Display, Video & Search campaign creation
Week 4YouTube, SEO & Analytics
  • YouTube channel setup, SEO & thumbnails
  • Monetization, AdSense & copyright policy
  • On-page & off-page SEO, backlinks & Yoast
  • Google Search Console & domain verification
  • Google Analytics dashboards & user behavior
04
Month Four

LinkedIn, email & the full social stack

Phase · Multi-Channel Marketing

Month 4 rounds out the marketing toolkit with the B2B and relationship-building channels. LinkedIn for jobs and B2B outreach. Email marketing for retention and funnels. Pinterest and Twitter for niche audiences. The month closes with an introduction to freelancing - setting up the infrastructure to turn these skills into income.

Week-by-Week Curriculum
Week 1LinkedIn & LinkedIn Ads
  • LinkedIn profile as an online CV
  • LinkedIn Jobs & Business Pages for B2B
  • All-Star profile, recommendations, endorsements
  • LinkedIn Ad Manager, objectives & hashtags
  • Budget, cost analysis & reading results
Week 2Email & Pinterest
  • Email marketing effectiveness & list building
  • Tools, templates & email sequence funnels
  • Using reports to measure campaign success
  • Pinterest Business Account & optimization
  • Boards, verified accounts & website integration
Week 3Twitter/X & Twitter Ads
  • Twitter's impact on digital business in 2026
  • Choosing a handle, creating profile & page
  • Factors for Twitter success & hashtag strategy
  • Twitter Ads account, dashboard & promoted tweets
  • Building & optimizing Twitter Ad campaigns
Week 4Freelancing Launchpad
  • What is freelancing & how it generates income
  • Fiverr, Upwork, Freelancer.com & PeoplePerHour tour
  • Verified accounts, microjobs & gig strategy
  • Bidding strategy, contests & platform rules
  • Freelance payments & best practices
05
Month Five

Job readiness & freelance marketplaces

Phase · Freelancing Launchpad

Month 5 turns design skills into income. Learners build personal brands, write winning CVs and cover letters, and go hands-on with the three biggest global marketplaces - Fiverr, Upwork, and PeoplePerHour. The month wraps with entrepreneurship: setting up a portfolio, marketing channels, and the legal basics of a freelance business.

Week-by-Week Curriculum
Week 1Freelancing Intro
  • What is digital freelancing? Popular skills
  • Successful freelancer interviews & insights
  • Communication & personal branding fundamentals
  • Written, verbal & virtual meeting etiquette
  • In-demand skills & market research
Week 2Soft Skills & Jobs
  • Presentation skills & negotiation
  • Project, time & financial management
  • Problem-solving & proactivity
  • Finding the right jobs, CV & cover letter
  • Apply, follow up, learn from failure
Week 3Fiverr & Upwork
  • Fiverr: profile, ranking, gig research, titles, tags
  • Fiverr: gig descriptions, images, marketing, buyer req.
  • Upwork: interface, profile bio, settings, connects
  • Upwork: specialized profile, portfolio, proposals
  • Upwork: Project Catalog, JSS, ranking, payment
Week 4PPH & Business
  • PeoplePerHour interface & ranking system
  • Setting up account, finding jobs, offers
  • Setting up portfolio & digital marketing channels
  • Starting a company, legal & tax compliance
  • Growing, sustaining & staying motivated
06
Month Six

Professional & remote work skills

Phase · Professional Readiness

The final month elevates learners from skilled freelancers to true professionals. They deepen communication, collaboration, and emotional intelligence - then master the tools and habits of modern remote work: productivity software, video conferencing, project management, and cybersecurity.

Week-by-Week Curriculum
Week 1Communication & Thinking
  • Effective verbal & written communication
  • Active listening & public speaking
  • Giving & receiving constructive feedback
  • Teamwork, trust, conflict resolution
  • Problem-solving & decision-making frameworks
Week 2Professionalism & EQ
  • Time management, prioritization, deadlines
  • Workplace etiquette & work ethic
  • SMART goals, self-motivation & accountability
  • Self-awareness, empathy & social skills
  • Stress management & resilience
Week 3Remote Work Ready
  • Benefits and challenges of remote work
  • Setting up a productive workspace & schedule
  • Windows basics, file mgmt & troubleshooting
  • Google Suite (Docs, Sheets, Slides)
  • Professional email & intro to cloud storage
Week 4Tools & Security
  • Zoom, Google Meet, Microsoft Teams
  • Project management tools & Slack
  • Miro & digital whiteboards
  • Phishing, passwords, encryption, VPNs, 2FA
  • File organization & time-tracking apps
// Graduate Outcomes

What graduates can actually do.

Six months in, our learners don't just know about digital marketing - they do it. Every capability below is backed by hands-on practice, a live platform account, and portfolio-ready work a sponsor or employer can click and inspect.

01

Run paid ad campaigns

Set up business accounts, install tracking pixels, and launch full-funnel campaigns on the world's biggest paid advertising platforms - from a first boosted post to lookalike audiences and retargeting.

Facebook Ads Instagram Google Ads LinkedIn Twitter YouTube
02

Build & launch websites

Ship a secure, SEO-ready, mobile-responsive website for any small business - domain, hosting, themes, plugins, and Cloudflare-backed SSL and performance out of the box.

WordPress Wix Cloudflare Themes Plugins
03

Drive organic search traffic

Research high-intent keywords, optimize on-page content, build quality backlinks, and prove measurable ranking gains to clients in Google Search Console.

SEO Keyword Planner Yoast Search Console GMB
04

Measure & optimize campaigns

Install the Facebook Pixel, read Google Analytics dashboards, and make data-driven decisions - know exactly what's moving the needle and what isn't, at the campaign and creative level.

Google Analytics FB Pixel Conversions Reports
05

Design scroll-stopping content

Produce branded ad creatives, social posts, and infographics that look professional - plus the copywriting frameworks (AIDA, USP, CTA) that actually convert attention into clicks.

Canva Photoshop Video Copywriting AIDA
06

Launch & monetize YouTube

Start a channel, optimize videos for YouTube search, produce click-worthy thumbnails, and set up AdSense - plus understand copyright rules and platform policies to avoid strikes.

YT SEO Thumbnails AdSense Monetization
07

Sell on Meta Commerce

Set up a full Facebook Shop with product catalogs, run dynamic product ads that update with inventory, and sell directly through Instagram posts, stories, and reels.

Commerce Manager Catalogs Dynamic Ads IG Shopping
08

Build email marketing funnels

Capture leads, send broadcast campaigns, build automated nurture sequences, and read open/click/conversion reports like a senior marketer - the highest-ROI channel in digital.

List Building Sequences Templates Automation
09

Win clients on freelance marketplaces

Build standout profiles on the three biggest global marketplaces, write proposals that get shortlisted, and manage the entire client relationship from first message to repeat retainer.

Fiverr Upwork PeoplePerHour Proposals
✦ Bonus Track · Included in Every Month

AI superpowers for every marketer.

Marketers who team up with AI ship campaigns in hours that used to take days. Every learner in the program gets this dedicated AI module - from foundational concepts to prompt engineering and a full deep-dive on AI for digital marketers - so they graduate wielding the same tools top agencies are hiring for in 2026.

7
Dedicated AI Chapters
Chapter · 01
Intro to AI
Foundational concepts, AI history, and the distinctions between Narrow, General, and Superintelligent AI. Plus the ethics every marketer needs to understand - bias, privacy, and responsible use.
Narrow AI Everyday AI Ethics History
Chapter · 02
Core Concepts
How AI actually works - algorithms, datasets, and training models. Key vocabulary (neural networks, ML, deep learning, NLP) so learners can read any AI article and keep up with the field.
ML Neural Nets NLP Deep Learning
Chapter · 03
AI Tools Landscape
A guided tour of the best free and paid AI tools for text, image, design, and NLP. Setup accounts, navigate interfaces, and go hands-on with the categories that matter.
ChatGPT DALL-E Canva AI Hugging Face RunwayML
Chapter · 04
Mastering ChatGPT
Go deep on the AI assistant learners will use every day - text generation, summarization, translation, code, ideation, and customer support. Plus customization via the OpenAI API.
GPT Fine-Tuning API Automation
Chapter · 05
Prompt Engineering
The single highest-ROI skill in 2026. Craft, refine, and iterate prompts that get exactly the output you want - step-by-step instructions, role-based prompting, and multi-step interactions.
Role Prompts Multi-step Iteration Evaluation
Chapter · 06 · FEATURED DEEP-DIVE
AI for Digital Marketers
The heart of the AI track - hands-on lessons on using AI across the entire marketing funnel, from predictive analytics to automated campaigns with the tools top agencies run on.
Jasper AI ChatGPT Google Analytics 4 SEMrush AI HubSpot Canva AI
AI in marketing - predictive analytics & customer insights
Case studies of successful AI-driven campaigns
Personalized campaigns at scale with AI
Content creation with Jasper AI
Data insights & reporting with Google Analytics 4
SEO intelligence with SEMrush AI
Marketing automation with HubSpot
AI-powered ad targeting & optimization
Personalized email & landing-page content
Integrating AI chatbots into marketing workflows
Predictive customer behavior modeling
Building an AI-driven email marketing campaign
Analyzing campaign performance in GA4
A/B testing with AI-generated variants
AI-assisted ad copy & creative generation
Measuring ROI on AI-powered marketing
Chapter · 07
Future of AI & Careers
Emerging trends, generative AI, the metaverse, and how to position a portfolio for the AI-native job market. Plus the responsible-use principles that make AI careers sustainable.
Trends Careers Portfolio Responsible AI